Thierry Bolloré Joins BEDEO Group Advisory Board as Strategic Advisor

With rich experience from Renault Group and Jaguar Land Rover (JLR), he brings BEDEO Group an in-depth knowledge of the automotive industry.

LONDON, U.K. – November 20, 2023 – BEDEO and Protean Electric the global leaders in the development and manufacturing of electric In-Wheel-Motors and powertrain technology announced that Thierry Bolloré has joined the Group’s Advisory Board.

Throughout an illustrious career spanning over 30 years in the automotive industry, Mr. Bolloré has held various senior management positions with multinational Tier 1’s Michelin and Faurecia, prior to joining Renault’s management board in 2012 and being promoted to CEO in 2019. He subsequently was appointed CEO of Jaguar Land Rover (JLR) in 2020.

BEDEO Group’s Founder and CEO, Osman Boyner: “As an established global business leader with the highest pedigree, I am delighted to welcome Thierry, who brings a wealth of automotive experience, knowledge and network which is highly complementary to the company’s mission to become a global leader in technologies for electrification of transportation.”

Mr. Thierry Bolloré: “I am pleased to join BEDEO Group, which in the rapidly evolving area of electrification technology, is one of the few companies with a unique and strong product differentiation. The company is a clear leader in electrification of transport and has an extensive track record, developing and manufacturing high value, cost effective electrification technologies for global OEMs and fleet customers. I am looking forward to sharing my knowledge with the company in support of pursuing the company’s mission in electrification of transportation.”

About Protean Electric

Protean Electric is an automotive technology innovator, and a world-leading developer of in-wheel motors including ProteanDrive, a fully integrated in-wheel drive solution. Protean Electric’s technology is strategically positioned to play a key role in the hybrid & electric vehicle and future mobility market by offering a combination of packaging advantages, new vehicle design opportunities, performance benefits and earnings improvements. Globally Protean Electric has over 300 patents across 75 patent families with operations in the United Kingdom, China and the USA. Protean Electric is part of the BEDEO Group, a leading technology company that brings smart, sustainable transportation solutions to companies across Europe as they transition on the path to zero emission mobility.


BEDEO (formerly known as BD Auto) is an electric vehicle supplier and manufacturer of drivetrain solutions based in Farnham. Founded by Osman Boyner in Turkey in 2009, BEDEO has been focused on the production of pure electric light commercial vehicle models. Vehicles manufactured by BEDEO have driven more than 50 million kilometers across Europe including UK, France, Denmark, The Netherlands and Italy. BEDEO began offering its range of electric vans in the UK in 2017 and began working with UK supermarket Ocado the following year. In 2019 Groupe PSA (now Stellantis – the third largest automotive manufacturer in the world comprising Peugeot, Citroen, Opel, Vauxhall and Fiat Chrysler) announced it would be supplying and installing BEDEO electric drivetrain solutions to a selection of its light commercial vehicles. BEDEO recently launched an advanced retrofit solution which fits to existing diesel vans to make them both electric (first) and/or diesel at the touch of a button using innovative in-wheel motor (IWM) technology. /

Media Contacts:

Mark Haworth


Tel: 07780 003711

Thierry Bolloré